Team Viewpoint: What's your favourite part of design?

First up in the 'Team Viewpoint' series we chatted to Helen, our UI/UX Designer. What we wanted to know was what is her favourite part of the design process. Here's what she had to say....

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"As a UI/UX designer, the part of the design process I enjoy the most is wireframing. This stage is special to me for a few reasons:

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‍1. Visualising the UX Journey

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‍Wireframing is when the planned user experience starts to take shape visually. It’s like creating a blueprint that helps kickstart conversations both within the team and with clients. This is the stage where things start to come to life, and that’s really satisfying.

During wireframing, we often uncover issues with user interactions and finer details of the journey. This helps us tweak and improve the UX. So, wireframing isn’t just the beginning of the UI; it’s a crucial point where the UX gets a closer look and a chance to shine. It’s a time when I feel like I’m really making a difference.

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‍2. Problem-Solving

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‍Wireframing is a big problem-solving moment. In UI design, you need to balance creativity with usability, but with wireframing, it’s all about finding smart solutions within familiar patterns.

Every project has its own set of challenges—whether it’s limited development resources, different devices, or budget constraints. Putting together wireframes feels like solving a puzzle, and I love seeing how other designers tackle these problems with the same building blocks. It keeps things interesting and keeps me learning.

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‍3. Bringing Brand Essence to Life

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‍With my background in graphic design and branding, wireframing is especially interesting because it’s a chance to think about how the brand’s essence can come through in more than just visuals. It’s about interaction, visual hierarchy, and information flow.

This is where the brand experience is really shaped, showing that design is about more than just making things look good. It’s about creating a meaningful experience that reflects the brand’s identity and values.

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In summary, wireframing is where I feel most in my element—bringing user journeys to life, solving complex problems, and weaving the brand into the experience. It’s a foundational step that sets the stage for a great UI and a solid UX, making it the most rewarding part of the process for me."

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It's great for us to understand what excites our team and we really enjoyed how Helen approached this question. Thanks Helen!

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We'll be back soon with another Team Viewpoint!